We know a lot of our customers out there will enjoy a wide range of sports. As well as stocking bikes and everything you need to ride, we also have a wide range of triathlon gear for those who like to run and swim, too.

However, at heart we’re all about two wheels, and though we enjoy other activities, we’ll always love cycling the most.

Here’s a look at some of the best things about cycling:

We don’t have to share the facilities


Image: A swimming pool in January… – ok, really it’s from Wikipedia

This isn’t to say we’re anti-social individuals – but one of the beauties of cycling is that you can ride any time you want, and the roads or trails will never be “full” or “closed”. Of course, that road you really enjoy might be off limits for a few weeks for new tarmac, but there is always an alternative.

Unlike a swimming pool, where a lane buddy means careful negotiation and compromise, on the road we can simply wave as we pass, or as another rider happily speeds by at a pace we can’t match. Unlike the gym, the only sweat we have to wipe off the machine is our own, and Bank Holidays can mean more riding, not limited opening hours.

The great thing about cycling is that it can be as communal or individual as you like. Want someone to chatter through the miles with? Join a club. Want to ride on your own? Saddle up and get out – it’s all up to you.

Cycling is an effective mode of transport

Commuters cycling in London

Cycling is the best exercise which gets you somewhere. Admittedly, there is such a group as “run commuters”, but they’ll probably get there slower. We can’t imagine anyone out there is going to be ski-ing to work or swimming their way to the office, and thus (ever competitive), we deduce that cycling wins.

Riding to your destination often takes a similar amount of time as driving or using public transport, and it does save you sitting in traffic, or being forced into a small space with lots of other equally unenthusiastic commuters.

Cycling feeds the minds of engineers and techy types


Maybe it’s the amazing new black chilli compound on the Conti Grand Prix tyres, or wonderful new creation that is the Garmin Edge 1000 that has you gripped – but whatever tech tickles your fancy, cycling’s got it.

From wind tunnel testing to power meters, there is something for every geek with an interest in going faster, more comfortably, or more efficiently.

Velo Culture

Coffee Cycling Art

Our happy little cycling world is made up of so many different types of riders in different tribes  - but we all share one true love: the bicycle.

Every tribe has its own set of ideologies. If you’re a roadie, it’s probably all about The Rules, espressos and cycling caps. For mountain bikers it’s plaid shirts and IPA, and for our urban fixie friend’s it’s 50mm rims in city centres. Regardless – at the end of the day, we’d all lend each other a mini pump and an inner tube in a time of need.

There are so many styles of bike


Ok, so you can run 5ks, 10ks, marathons of 400m sprints, but you’re still running on your own two feet, right? Cycling wins again with a myriad of different styles of bike, each of which serves a whole new purpose.

Fancy getting out in the woods? MTB. Want to go far and get up a really big hill? Road. Want to do a bit of everything, and get muddy doing it? Cyclocross. Want to go super fast? Time Trial bike. You see – there is always a new style of riding to explore.


Do you love cycling the most out of all the sports in the world? Tell us what sets your hobby apart…