From Brighton to Edinburgh in three days, the 2014 #HOYTour has been a whistlestop run of the country. With seven rides, and two evening events, Sir Chris and the team have had the opportunity to meet hundreds of fans, HOY bike owners and all-round avid cyclists. Here are the highlights from a wonderful final day […]

***We’ve all heard “rain couldn’t dampen the spirits…” a million times. Journalists have sought far and wide, looking for alternatives to this much overused introduction. In this case, we believe the statement is so true, so worthy- so much sums up the HOYTour so far, that we’re simply going to use it anyway. Here we […]

We are proud to be working in partnership with Great Britain’s most decorated Olympian to inspire a new generation of cycling stars. A variety of brand new HOY bikes for future medal winners are now available to pre-order, and they will be in stores very soon. HOY Tour 2014 To celebrate the launch of the new […]

Today Sir Chris Hoy announced the launch of his new range of ‘HOY’ bikes which he will be developing with Evans Cycles. HOY has been several years in the making, but it is over the last 18 months that Sir Chris has been working on the bikes in earnest (whilst winning a couple of gold […]

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