Working at Evans Cycles can be challenging sometimes: there are hundreds of products available at our cycle shops and thousands virtually on our website – profound knowledge of bikes, clothes and accessories is crucial in order to provide our customers with the best possible service.

This was the reason we organised a three day staff show this week at the new Gravesend Cyclepark to help our colleagues at stores to learn more about the key products we sell. We invited key suppliers, like BMC, Jamis, Tern, Gore Bike Wear, Motorola, Louis Garneau, SRAM, Shimano, Mulebar and many more and asked them to talk about their products and services and help our staff to have a better understanding of their products.

However, it’s not all work, the short presentations are interspersed with demo riding session where they could ride the bikes, too. You can find a couple of photos below to see what they were up to today.

Rachael and John (background) from Customer Relations were present today, too. Understanding products better helps them too to solve customer issues.

Marcel, from BMC, talks about the unique features fo the new BMC Timemachine 01.

All questions were answered about the Louis Garneau footwear product line.

An interesting innovation from Louis Garneau: the vest has hole in the back which provides trouble-free access to the back pockets whilst riding. A small but clever detail.

Mark from Tern Bicycles was happy to introduce the new Tern range.

This was the first time the beautiful F.W. Evans steel touring bikes were seen publicly.

The Norco Sight was one of the most popular demo bikes.

This is our suspension guru, Robin Walker's serious face. He runs our unique suspension servicing facility in Kendal where they can service almost any bike suspension.

Another legend, James Olsen, who always reminds me a mild mannered superhero in disguise, told the story behind the 2012 Pinnacle range.

BMC in full force.

Swiss mechanics made sure the bikes were fit for riding.

The new Motorola MotoAtcv demo was also very popular.

Lunch in the sunshine.

We caught a glimpse of the brand new SRAM Red groupset on this black Specialized.

With free samples on offer, the Mulebar booth was extremely popular.

Product Marketing Manager Albert Steward talks about the Suplest range.

HR director Mike Hedgecox gave the Pinnacle Evaporite 2 a quick spin.