This spring Evans Cycles will be introducing Maloja to our line-up, a fresh German brand that pronounces itself ‘ma-loy-yah’ named after a mountain village in Switzerland.
The new range will be an exciting addition to our men’s and women’s road, and mountain bike categories with some bold colours and funky designs. All of their garments are thoughtfully designed encompassing German functionality with a style and cut that’s seldom found in cycle clothing.
“Maloja are a trendy brand representative of the market and our consumer”, Paul Markland, Clothing Buyer for Evans Cycles. We also asked Keith’s opinion, who is a Ride It! event assistant and has worn a lot of Maloja kit during the photo shoot: “The Maloja kit performed exceptionally, I was more than impressed with its fit and cut, and the technical fabrics did their job – keeping me cool and dry throughout the day. I wore both road and mountain bike strips; testing out the Brenner and Glockmer ranges, as well as the San Marco jersey, and Bernina baggy shorts. The brand is unlike anything else on the market and bang-on trend!”.