Evans Cycles is celebrating it’s 90th anniversary in 2011. 90 years is a long time and many great things have happened. To celebrate this unique occasion, we are going to look into the history of Evans Cycles, we have created great deals, have created a Special Edition Pashley Clubman to commemorate the anniversary and we are also planning a photo competition. But first things first, a few words about the past.

The first store by founder Frederick William Evans was opened in 1921 on Kennington Road. Though Mr. Evans passed away in 1944, the business was sold to Joseph Smith, who later passed it on to his son, Gary, who turned it into a specialist bike retailer. He also established the Waterloo Cut store in 1977, which still operates to this day. During the nineties, Gary Smith brought different F.W. Evans franchise stores under the control of F.W. Evans Ltd, which meant that the Croydon franchisee, Mike Rice joined the company.

The business grew, new initiatives were introduced and, among others, Evans Cycles have launched its mail order offering, making it possible to supply a wider range of products to a wider audience. These new ventures warranted for a more centralized logistical approach and a central distribution centre was established in Leatherhead. This move coincided with the launch of Evans Cycles’ website, which allowed customers to shop online for bikes, components, parts, accessories and clothing.

As cycling became more and more popular, we have opened more and more stores and with the additional growth of the online sales, Evans Cycles outgrew it’s distribution centre in Leatherhead and it was relocated to a 50.000 square feet purpose-built unit near Gatwick, Sussex.

In 2004, Evans Cycles opened the first store outside its “homeland” of the South East of England in Castleford, not far from Leeds. This store was followed by many all over the country, including Birmingham, Bristol, Gateshead, Glasgow, Manchester, Nottingham and York.

In 2008, Active LLP acquired a majority stake in Evans Cycles and it allowed to expand the business even further – Evans Cycles have opened the 43rd store in 2011. We are going to open three more stores in 2011 (Liverpool, Edinburgh and Manchester National Cycling Centre) and 10 stores have been or will have been refurbished by the end of the year.

As you can see, the first 90 years has been very busy, but it wouldn’t have been possible without the support of YOU, our customers – thank you for support through all these years. So we have lined up exclusive deals and competitions. Check out our 90 Deals page, a selection of brilliant deals that are not to be missed. Also, enter the 90th Anniversary competition, you can win a Special Edition Pashley Clubman! You can check out a detailed timeline here and you can watch our 90th Anniversary video, where Mike Rice talks about the history of the company. Last, but not least, on the 22nd and 23rd July, we would like to invite you to our stores to join our celebration: on these two days, we give you £25 worth of free accessories with any new bike purchased and 15% off clothing, parts and accessories. Download your voucher and see you at the stores!