Our newest store opens this Saturday in Cheltenham (Cotswolds), and we’re arriving with a bang with opening offers, a roller racing competition on the day, and free High5 goodies for shoppers.

We’re arriving in Cheltenham on 6 July and bringing with us a huge range of bikes, clothing and accessories from every rider, as well as a fully staffed workshop.

There will be a roller racing competition to celebrate the brand new store between 1pm and 6pm. To take part, you simply have to pedal your hardest for less than a minute - it’s a fun, fast paced ride which is fit for all the family – and we’ll be awarding vouchers for the best male, female and under 16.

The store, in Kingsditch Road will have around 200 bikes on shop floor, and there is a large car park for convenience of shoppers.

Our arrival in the area is being advertised using fantastic pictures which were submitted as part of a competition open to members of local cycling clubs.

William Swarbrick, aged 14, sent in this picture taken by his father, Ed, to win himself a £100 voucher to spend in store.



He is a member of Cheltenham and County Cycling Club, whose members sent in an astonishing number of fantastic images to compete for the top spot.

Manager Ryan is a keen rider, who enjoys mountain biking, road biking and cyclocross, as well as being a big fan of motorsports, and his favourite bike in the fleet is his Santa Cruz Solo Carbon. He’s really excited to welcome in the new customers and has been bouncing off the walls with fantastic ideas to make the Cheltenham shop a serious destination store for local riders.

As well as a huge in-store range for shoppers, everything available online can also be ordered to store – which is perfect if you’d like to test ride a bike or try on a jersey.

To welcome in new shoppers, we’re offering 15% off on clothing and accessories, 10% off bikes, and servicing from just £10 until the end of July – you can get hold of these offers here.

You can find the store here:

Cotswolds (coming soon)
Unit P4
Kingsditch Lane
GL51 9PG

 We look forward to seeing you soon!