It is not often here at Evans Cycles we throw the spotlight on our colleagues, but recently we were joined by a new face at the helm, Nick Wilkinson, who is the new CEO of the company. So we thought it might be a good idea to ask Nick a few questions and see where his head is at! He has already joined a couple of the lunchtime road rides we hold here on Fridays, and reports are coming in so far of exceptional domestique potential
Nick, please tell us a little bit about your background?
I have recently joined the team at Evans Cycles as CEO. The last four years I’ve been living in the Netherlands with my family. There I was running the market leading DIY retailer in the Netherlands and Belgium. I’m a retailer with a passion for cycling, so being at Evans is a dream job.
And your first bike?
Err…my first new bike was a Raleigh Jeep as a 7th birthday present. It was gold with red mudguards.. The first one I bought with my own money was a 1984 Marin Palisade. I loved
Roady or Mountain biker? Or…?
Mountain biker…but in the Netherlands I got into road cycling – and have carried that on now I am back in England. So most weekends I like to do a bit of both.
Favourite thing about cycling?
Favourite thing = getting out there and feeling yourself relax as you get into the rhythm of a long ride. Other favourite thing (if I’m honest) = having a good day and burning off your mates. I did the Ridgeway a few summers ago and my mate Rob decided he was going to be the first up every ascent on the 139km route. I’m still trying to pay him back for that.
Why Evans Cycles? What attracted you to the bike industry?
I was attracted to Evans because it’s a business with a proud history and with a positive future. We’ve got the people and the financial resources to grow and develop to the next level, and that’s very exciting. We want to work with our partners and friends in the industry to do that in a collaborative way.
Without giving too much away, tell us a little bit about the things you’ll be working on as a priority? Where would you like to see the company in a years time?
My agenda is to grow the company. We want to do a better job of satisfying our customers. Our customer experience is often outstanding (I’ve seen customers giving our colleagues ‘high fives’) but sometimes we don’t meet expectations. And I want us to reach new customers by opening more stores and developing our online offer.
Finally, your prediction for this years Tour winner?
What I most want is a clean race. Every scandal damages a great sport. I hope Andy Schleck is clean – then he would be a good winner
Thank you Nick and welcome aboard from us all. Do feel free to post any questions YOU have for Nick below and we’ll do our best to answer them!