We recently began stocking a brand new collection of beautifully finished and functional bags created by an independent designer who had the vision to bridge the gap between performance and fashion.

Jacqui Ma launched Goodordering to create beautiful objects that would be strong and durable, Kickstarting the launch with a loan from the creative project funders who rally support for new ideas.

We’re giving away one of these awesome bags, so keep reading to the end for the chance to win!

Jacqui has been designing bags and luggage for brands such as Puma and Debenhams for 12 years, but she used her time on maternity leave to explore her own passion for retro chic, unisex bike solutions which celebrate style and quality as well as functionality.

“I’ve lived above a London bike shop for six years, and it struck me that there was a space in the market for attractive but high performance and technical bike bags, especially  with an increase in the number of women cycling,” Jacqui told us.

She added: “I’d been thinking about starting my own brand for a while, and I knew I’d be at home for some time whilst I was on maternity leave, creating the new brand gave me a little project to do every day, and keeping myself busy made it easier for me being a new mum.”

The range we stock at Evans Cycles currently includes a handlebar bag/satchel, pannier bag, and two backpacks which double up as panniers, all of which are unisex and use block colours in shades of Forest Green, Maroon, Rust (orange) and Brown.

The market shopper & pannier

The market shopper & pannier

Having begun the project from her flat above the bike shop in Hackney, East London, the designer told us: “It’s amazing to be selling my bags through Evans Cycles. I’ll also be stocking at [fashion retailer] Urban Outfitters soon – these are lifestyle bags that work just as well off the bike, they can be collected too so people can have the whole set.”

Jacqui told us about the vision behind the style, and said:

“Some of the inspiration comes from Japanese style school bags – they’re very retro and have a 80s nostalgic feel. The colours come from traditional school uniforms, so they have a sort of preppy feel.

“I’ve been working with the factory I’m using to manufacture the bags for a while. They are based in China and specialise in laptop and computer bags, so some inspiration comes from the work they produce, hence the boxy, functional style.”

Jacqui is proud of the Chinese roots supporting the project, and said: “Each bag has an embroidered label that says “Made with care in China”, I want to celebrate where they come from, not to be embarrassed of that.”

Attention to detail has been applied carefully to every design, and Jacqui has taken care with the finishing details using metal zips and markers of quality to turn functional luggage solutions into “beautiful objects.”

The shopper/pannier uses straps as opposed to metal clips to attach the pannier, so that they can be nearly away and the bag can be an attractive accompaniment to your outfit once off the bike.

The shopper/pannier attached to the bike

The shopper/pannier attached to the bike


The bestseller at the moment is the handlebar bag and satchel which we’re currently selling at £31.99. The versatile bag is a boxy shape so content is kept neat and organised, and the straps can be attached to the front of the bike, and then removed and carried as a shoulder bag, and it can also become a pannier bag if you’re taking a heavier load.

Jacqui explained: “Some women have told me they worry that a handbag can be snatched from a basket, so this is a more secure replacement, and it can hold a lot more than anything else like it.”

The handlebar bag in action

The handlebar bag in action


In the future, she is looking at expanding the colour range, first to include navy blue and perhaps black in the future, and a more male orientated messenger bag is also on the cards.

Jacqui is donating one of the handlebar bags for us to give away. To win, simply tell us in the comments where in London the bags were first produced – we’ll pick one person randomly on Tuesday 17th December, and they’ll get an early Christmas present!

Check out the full range of Goodordering products we’ve got available here.