Pro Rides – Fuji 2014

Fuji was founded some 114 years ago. Named after Mount Fuji – a Japanese symbol of strength and endurance, Fuji continues to strive in being one of the best bike brands in the world. Their line-up for 2014 continues this ambition, with their latest generation representing the pinnacle of Fuji innovation, design, and engineering as well as new models added for cyclists of all aspirations.

After a triumphant Vuelta a Espana in 2011 under Geox-TMC’s Juan Jose Cobo, Fuji became the bike partner for UCI pro continental team NetApp-Endura in 2013. The bikes have served the team well and the brand enjoyed a successful outing at this year’s Vuelta. Young rider Leopold Koenig finished his first Grand Tour in 9th place overall, claiming an impressive victory on stage eight.

Leopold König wins stage eight at the 2013 Vuelta a Espana for NetApp-Endura on a Fuji Altamira.

Fuji is available exclusively from Evans Cycles in the UK – from the pro stage to a shop floor near you.


Breaking out of the bunch

The team are currently racing on the Altamira SL, the most advanced frameset in Fuji’s ‘competition series’. The SL is constructed from C15 ultra high-modulus carbon for minimum weight and maximum stiffness, with oversized downtube, bottom bracket and chainstays to ensure optimal power transfer and efficiency. The thin C15 ultra high-modulus carbon seatstays and tapered toptube help retain comfort.

NetApp-Endura team Fuji Altamira

The teams bikes are finished off with Oval Concepts components and deep rim carbon tubular wheels, wrapped in their tyre of choice; Vittoria’s pro peloton approved, classics favourite Pave tubular. Shimano Dura Ace groupsets finish off these super light-weight bikes, for precise and reliable shifting every time.

The Altamira was developed for the pro peloton, transferring every ounce of power into instant acceleration; perfectly suited to grand tour riding and for those looking for an all-around competition platform that excels on the climbs.

Fuji Altamira 2.5 2014. RRP £1550

The Altamira range starts from £1400 for the Altamira 2.7, featuring C5 high-modulus carbon frame with Shimano Tiagra gearing and Oval components. The 2.5 boasts the same high modulous frame but gets Shimano’s upgraded 105 groupset (RRP £1550), whilst for an extra £350 you get Shimano Ultegra (Altamira 2.3). There are two SL options, with a Dura Ace spec bike for £4000 and SRAM Red, fully race-ready machine at £5100.


Going fast in straight lines

Fuji’s highly coveted ‘Norcom Straight‘ was unveiled earlier this year and the team have ridden it all time-trial races this season. Fuji wanted to develop a bike that was stiffer, more aero and faster than anything previous. The Norcom is the product of comprehensive wind tunnel testing, representing the pinnacle of Fuji innovation, design, and engineering.

Team NetApp-Endura race the Fuji Norcom Straight TT bike.

The biggest factor, accounting for 85% of total drag, is the rider - so if speed was the goal, fit had to come first. As a result the Norcom offers a wide range of adjustability options that allow every rider – triathlete or time trialist, man or woman, small or tall, flexible or not – to find their perfect aerodynamic position.

Team NetApp-Endura are racing the Dura Ace Di2 equipped Norcom Straight 1.1, complete with Oval carbon bars and aero stem, as well as Oval 981 deep rim carbon wheels and Vittoria tyres. The 1.1 boasts ‘super-bike’ spec at half the cost of many its rivals, yours for £6600. The 1.3 model features the same C10 frame and a similarly excellent spec with Ultegra Di2 and Oval 981 full-carbon clincher wheels for £5000.

Fuji Norcom Straight 2.3 2014. RRP £2200

The Norcom Straight range starts from £2000 for the 2.5 which features C5 high-modulus aero carbon frame and a mix of Shimano Tiagra, 10f and Oval components. For an extra £200 the 2.3 comes equipped with SRAM Rival and Oval whilst the 2.1 boasts Shimano Ultegra gearing, Oval components and Oval 945 clincher wheels for £3000.

Check out the full Fuji 2014 Road range >>