It’s that time of year again.  We’re all rolling out our New Years resolutions for 2011 with positivity and determination that this year our gusto and enthusiasm will last beyond the end of January!

According to the experts, our motivation is driven by more reward and less punishment.  I have to agree, there is nothing more rewarding than a punishing 90 mile bike ride on a beautiful Sunday morning or being punished by the rocks on a grin inducing descent.

If getting out on your bike more often is one of your goals for 2011, then it’s time to make a plan.  Maybe you are not quite up to the 90 miler yet, 30 miles is punishing enough if you haven’t been out on your bike for a while however one success leads to another and before you know it you’ll be in the saddle at every opportunity and revelling in the rewards it brings.

Whatever your cycling goals for 2011, the RideIt! team have a fantastic series of road and off-road events lined up to help you to achieve them.  With a choice of 3-4 distances there is something for everyone and at £12.50 per person (kids ride free) it’s one of the lowest entry fees around.

There’s no need to go it alone, if there’s no carrot big enough to coerce your mates into joining you, there are over 500 like minded people that participate in RideIt! events every weekend so it’s unlikely you will be riding solo for long.

Check out the RideIt! event series at

Happy New Year!