Fuji couldn’t have chosen a better place, the Vuelta headquarters in Marbella, to launch their latest new bike, the SL, together with their team Caja Rural-Seguros RGA earlier today and just a few days ahead of the start of the Spanish Grand Tour this Saturday. And with the SL weighing a mind boggling 695g for the raw frame, the launch has already drawn huge interest […]

We recently had chance to chat with Steven Fairchild, global product manager with Fuji Bikes, about the brand’s recent successes and what it’s got planned in the near future. But with our recent focus on cycling heritage, it’s also worth looking at Fuji’s history because, despite being a relatively young brand in the UK market, Fuji […]

Fuji’s new Transonic aero road bike is serving its riders well in the Tour de France as NetApp-Endura team leader Leo Konig stands in seventh on general classification after stage 16. Second division team, NetApp-Endura earned a wildcard selection for the Tour de France, and they are one of only 4 teams lacking first division […]

2014 is set to be an exciting year for Fuji. The German pro team who ride Fuji’s bikes, NetApp-Edura, have been given wildcard entry to the Tour de France this year, following a successful 2013. They’ll be racing on a brand new model. “Transonic” is an aeronautics term for a condition of flight when airflow surrounding […]

We’ve got a special relationship with team NetApp-Endura. We stock Fuji bikes exclusively in the UK, and last year we spent a week following the team as they raced their way over the country in the Tour of Britain (you can check out the galleries here). We’ve been thrilled to see the team racing well […]

The Norcom Straight is the newest  tri/TT bike from Fuji. Not only is this bike one of the fastest in the world, it is also highly adjustable – with 6 different stem lengths available – meaning that the rider can get themselves into the most comfortable and fastest position possible. In this video, Fuji engineers tell […]

Pro Rides – Fuji 2014 Fuji was founded some 114 years ago. Named after Mount Fuji – a Japanese symbol of strength and endurance, Fuji continues to strive in being one of the best bike brands in the world. Their line-up for 2014 continues this ambition, with their latest generation representing the pinnacle of Fuji […]

This month’s customer review was written by Sam Dahl on the Fuji Classic Track Steel SS bike, and as usual, he is entitled to the £250 voucher. I’ve always been into bikes, BMXs in my teens, and downhill mountain biking currently, but moving to the city centre meant it was about time to delve into […]

In our ongoing mission to get more customers trying and rating product, this year we are providing a selection of bikes to be reviewed over time.  Here David Harmes shares with us his impressions of this Fuji Team 2.0 road bike: Well, after reviewing the Fuji for a year, and covering around 4,000 miles, it’s time to […]

In our ongoing mission to get more customers trying and rating product, this year we are providing a selection of bikes to be reviewed over time. Here David Harmes shares with us his impressions of this Fuji Team 2.0 road bike: The end of July marked six months with the Fuji, and I’ve ridden over […]