We’re returning to Tavistock on the edges of the Dartmoor National Park for this year’s RIDE IT Dartmoor Sportive. Expect a tough ride with some big climbs which start almost as soon as you leave Tavistock with the route heading up into Dartmoor via the Rundlestone climb as featured in Simon Warren’s Top 100 Climbs. Riders […]

The HOY 100 is nearly here!. Sir Chris Hoy is busy preparing for the event, and you should be too In case you missed it, Sir Hoy wrote a pep-talk for all you intrepid souls, here – and some advice on what to wear (always a big question..)   HOY Experience details Please see section […]

RIDE INTRO RIDE IT is returning to Somerset on the weekend of the 8th and 9th August for two days of sportives. With 4 route distances ranging from 14 to 89 miles and different routes each day you can choose to ride as little or as much as you want. We’ll be based from Priddy, […]

RIDE INTRO One of our most popular events last year, we’re heading back to the National Trust Wimpole Estate in Royston for our RIDE IT Cambridge Sportive on Sunday 12th July. It’s a lovely rolling course that heads south into Essex and takes in some of the same roads that the Tour de France passed down last year. […]

  Hi All Wow, a sunny day in the saddle at last!! Hopefully it’ll last into the weekend…… IMPORTANT: Firstly I need to talk Horses. The local riders have been bombarded with events recently so are a bit fragile about events in the area.  There are quite a few horse stables in the area and […]

Hi All. Just heading off to put out the short road route which is a great 40mile loop ( including  a Long loop extension ) with losds of great views and very little traffic. That’s a theme for most of the Sportive ride, but a word of warning – save some energy for the last 2 […]

RIDE INTRO We’re returning to Knutsford for our popular RIDE IT Cheshire Sportive on the 14th June. The event offers a relativley flat course across the Cheshire Plains but for those that fancy a climbing challenge we’ve again included an optional detour that will take riders up the cobbled climb of Swiss Hill as featured in Simon Warren’s 100 […]

  Hi All. Unbelievable. A lovely sunny days cycling today :-) And the good news is it’s supposed to be like that this weekend for you all as well, so come and bask in the beginning of  Summer. Or our entire Summer – it is the UK after all!! On to the details for this weekend […]

Hi All. We are busy gearing up for our hardest Sportive of the year, The King of the Downs. Now in it’s 7th year, this is a classic 10 hill Sportive  to challenge even the fittest riders. So far we have booked the drink stations, ordered 2500 bananas, 4000 bits of flapjack, 150 fruitcakes and […]

RIDE INTRO We’ve teamed up with Medway Council to bring our RIDE IT sportive series to the Medway Big Ride Festival on Sunday 17th May. Based from Medway Sports Park we’ll be hosting a choice of 4 route distances from the 13 mile fun route right up to the more challenging 75 mile long route that takes riders […]