We are proud to be working in partnership with Great Britain’s most decorated Olympian to inspire a new generation of cycling stars. A variety of brand new HOY bikes for future medal winners are now available to pre-order, and they will be in stores very soon. HOY Tour 2014 To celebrate the launch of the new […]

  Using a home trainer is a fantastic way of maintaining your fitness throughout the winter months but it’s not always easy. We caught up with Sir Chris Hoy to bring you some advice and guidance on how to make the most of your indoor trainer. Turbo training can be hard work, but having a […]

A few weeks ago, Joel (our head buyer) and Gareth (responsible for all of our exclusive brands) caught up with Sir Chris Hoy. After talking through the latest HOY bike samples (which you can see in the background), they asked him for his advice on how to keep on riding & training through winter.   […]